In 2009 Hampton
Roads LIVE Network (HRL) was developed
by MiD World Services, Inc. and harnessed
the power of its local multi-media
news distribution platform that includes
a weekly digital newspaper called
E-Paper, a locally produced TV show
in partnership with WSKY-TV Channel
4, and a high-end niche publication
that reaches a targeted business audience
via direct mail.
HRL via e-mail
and mobile reporting.
The
HRL digital newspaper called "E-Paper"
was the initiation of the multi-media
approach. This E-Paper that once reached
300 individuals now reaches over 13,000
local recipients. It is distributed
weekly and reports on various national
and local news topics. The E-Paper has
become a local resource for what's going
on in Hampton Roads and the surrounding
areas. The E-Paper is perhaps one of
the most eye-catching e-mail and mobile
news formats in the market. With a view
and concern on local non-profit's, national
and government news is not the only
news you will see on HRL's E-Paper but
a diverse and positive view exists as
well. From promoting national movie
releases within Hampton Roads that included
such movie blockbusters as The Last
Airbender, The Karate Kid, INCEPTION,
and Yogi Bear to reporting on a local
clothing drive for the homeless, HRL
is reaching the local area.
Learn more.
HRL
via publishing.
HRL's
magazine is an attempt to present the
area's news and highlights in the best
way possible. The HRL magazine is a
professionally developed hard copy publication
that attracted its readers because of
its industry level perception unlike
most community publications. HRL believes
that local news deserves the presentation
comparable to a national publication
or print piece even though the content
is local by its core because it is relevant
to our society as a whole. The HRL magazine
has attracted advertisers that consisted
of Smokey Bones Bar & Fire Grill,
a national restaurant chain, Optima
Health, The Hilton Garden Inn, Jillian's,
doctors, and others. Learn
more.
HRL
via television.
Since
HRL launched the TV show component of
the HRL network in 2010, the Hampton
Roads LIVE TV Show has covered topics
from understanding Autism, food reviews,
non-profit organizations to teen abstinence.
The Hampton Roads LIVE TV Show with
host Chance Wilson has also interviewed
everyday people, business executives,
to nationally recognized figures that
include NBC's Today Show host Al Roker,
NASCAR driver Jeffrey Earnhardt, NASA
Astronaut Dr. Guy Bluford, Founder of
Promise Keepers International Bill McCartney,
New York Times Best Selling author of
’The Shack’ William Young,
Super Bowl XXII Champion Quarterback
Doug Williams, Fidel Valdez Ramos popularly
known as FVR, the 12th President of
the Philippines, to Aneesh Chopra, Chief
Technology Officer and Assistant to
the President of the United States,
and others. With the Hampton Roads LIVE
TV Show being on Channel 4, HRL is able
to carry its message to COX Cable, Verizon
FiOS, Charter Cable, Time Warner Cable,
Mediacom Cable, Dish Network and HD
channels. With a combined reach to cover
800,000+ households within Hampton Roads
and several Northeastern counties of
North Carolina including the Outer Banks
the HRL network shows no signs of slowing
down.
HRL
is an essential element of the local
Hampton Roads community. The HRL network
has contributed like few other independently
owned TV media and news companies. The
HRL Network has affordably covered and
in some cases donated TV coverage, production,
and press exposure of local events and
community happenings with industry professionalism
while appealing to diverse interest
groups. In most cases if it had not
been for the HRL Network many local
causes, stories, and topics that affect
the community and that are important
to local citizens would not have made
it to television or received any local
press. HRL often recycles a large percentage
of its ad revenue obtained by customers
back into valued TV production and mass
press campaigns. A majority of HRL's
TV and press coverage is archived on
its website for continued viewing. This
contributes to the long term impact
and creditability of a local issue,
topic, or significant event that was
highlighted by HRL. Learn
more.
In
June of 2010, GIECO signed on for a
full year of sponsorship for the The
Hampton Roads LIVE Network.
HRL
on development.
HRL
understands the need to not only get
a message out for a client but providing
them with elite development services
to help impact their business that will
make their promotion experience even
better. HRL with the guidance of its
development and marketing company BINCHMARK
assists clients of Hampton Roads LIVE
in leaving the lasting impressions on
consumers that encourages them to move
forward with interacting with their
company or organization. Learn
more.
Network Demographic
Profile:
Audience via e-mail and mobile news.
25-50+ years of age. 70% business professionals.
Audience via local publishing. 35-50+
years of age. 95% business owners.
Audience via local television. 35-50+
years of age. Local households.
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